Practicing Success
Practicing Success
CUET Preparation Today
| Smiles unlimited is a company manufacturing toothpaste. After seeing a decline in the demand for its product the marketing team of the company came up with a brilliant idea of promoting its toothpaste for not just cleaning teeth, but also started promoting the product for cleaning and polishing household fittings like door handles and silverware. The demand for the toothpaste went up as its consumption levels increased. This creative effort by the team falls under which category of creative ideas ? |
develop a new product or service improve an existing product or service find a new process or resource for manufacturing a product find a new use of an existing product or service |
| find a new use of an existing product or service |
| Existing products or services: A great business idea combines skills with imagination and market demand. A business opportunity or idea often comes from everyday problems that someone solves. Successful businesses find a need and fill it by providing a service or product. Entrepreneurs who look at ways to make an existing product or service better can be as successful as those who create or invent products. There is a constant and consistent effort on the part of all entrepreneurs to improve the products and services already existing in the markets. Often, a company will improve or change its existing products. There are many reasons for doing this. It can make a substantial difference in the success of the company and even take it in a whole new direction. However, it can also spell disaster if not done correctly. |
