Read the following information and answer the question.

Sumit was watching TV when he saw ads for five different toothpaste brands. Each one claimed to be the best and recommended by dentists. Curious, he went to visit his friend, who worked as a sales agent for a fast-moving consumer goods (FMCG) company. After talking to his friend, Sumit felt assured that the toothpaste from his friend's company was the best. His friend also gave him convincing reasons for choosing that brand.

Later that night, Sumit couldn’t stop thinking about how his friend took so much time to convince him compared to the wide reach of TV ads. The next day, when he was off from work, he went to buy a mobile phone worth ₹50,000. The store offered a scheme where he could pay in ten easy installments of ₹5,000 per month. But when he filled out the form, he was charged an extra ₹2,000 as a file charge. Despite that, Sumit bought the phone because he liked the quality and was persuaded by the salesman’s efforts.

Which of the following is not discussed in the given passage?

Public relation

The correct answer is option 4- Public relation.

Public relations (PR) is not mentioned anywhere in the passage. PR focuses on building and maintaining a positive public image for a brand or company, often through media interactions, press releases, events, or community involvement. The passage does not talk about any efforts to manage the company's public image, relationships with media, or community-building activities.

OTHER OPTIONS

• Personal Selling- Sumit visits his friend, who is a personal selling agent for an FMCG company. His friend uses personal selling techniques to convince him about the quality of the toothpaste. Personal selling involves direct interaction between a salesperson and a customer to persuade them to buy a product. This is clearly highlighted in the passage when Sumit discusses how his friend took time to convince him with logical reasons.

• Advertising- The passage mentions that Sumit saw advertisements on TV from five different toothpaste brands, each claiming to be the best. Advertising is used by companies to promote their products to a larger audience, and here it is depicted as reaching many people through TV ads, where each brand claims to be the best.

• Sales Promotion- The passage also refers to a sales promotion technique used by the mobile store, where Sumit is offered interest-free installments for purchasing a mobile phone. This is a classic example of sales promotion, which aims to increase sales by offering incentives or discounts, making the product more attractive to buyers. In this case, it is the 0% interest installment scheme.