Read the passage carefully and answer the following question.

Marketing Mix for FreshBites Organic Juices

FreshBites, a startup selling organic juices, wanted to capture the health-conscious consumer market. To achieve this, they effectively used the 4Ps of Marketing Mix:

FreshBites offered a range of organic, cold-pressed juices with no artificial additives, emphasizing health benefits. The packaging was eco-friendly, reflecting the brand's commitment to sustainability.

They adopted a value-based pricing strategy, positioning their products as premium but affordable, ensuring they appealed to middle and upper-middle-class consumers.

FreshBites distributed their products through organic stores, supermarkets, and an online platform offering home delivery, ensuring wide accessibility.

The brand leveraged digital marketing campaigns, highlighting health benefits and sustainability. Social media influencers and bloggers in the health niche were engaged to promote the juices. They also offered free samples at gyms and yoga studios.

The comprehensive marketing mix strategy helped FreshBites carve a niche in the competitive beverage market. Within six months, they saw a 30% increase in sales and established a loyal customer base.

"FreshBites distributes their products through organic stores, supermarkets, and an online platform offering home delivery, ensuring wide accessibility". Identify the marketing mix discussed here.

Place

The correct answer is Option (4) → Place.

Place component of marketing mix is discussed in the given lines.

The sentence "FreshBites distributes their products through organic stores, supermarkets, and an online platform offering home delivery, ensuring wide accessibility" describes the channels through which the product reaches the customer. This falls under the Place (or Distribution) element of the marketing mix. Place is about how the product is distributed from the manufacturer to the final consumer. Therefore, the correct answer is Place.

Place Mix- Place or Physical Distribution include activities that make firm’s products available to the target customers. Important decision areas in this respect include selection of dealers or intermediaries to reach the customers, providing support to the intermediaries (by way of discounts, promotional campaigns, etc.). The intermediaries in turn keep inventory of the firm’s products, demonstrate them to potential buyers, negotiate price with buyers, close sales and also service the products after the sale. The other decision areas relate to managing inventory, storage and warehousing and transportation of goods from the place it is produced to the place it is required by the buyers.