Read the following statements and choose your correct answer.

Assertion: Study of Business environment helps in improving performance.
Reasoning: Businesses that continuously monitors their environment and adopt suitable business practices not only improves their performance but also survive for longer.

Both Assertion (A) and reasoning (R) are correct and R is the correct explanation of A.

Scanning of business environment helps in improving performance. Many studies reveal that the future of an enterprise is closely bound up with what is happening in the environment. And, the enterprises that continuously monitor their environment and adopt suitable business practices are the ones which not only improve their present performance but also continue to succeed in the market for a longer period.