Rahul did a course in Fashion Designing and went on to float his clothing line store three years ago. He had acquired expertise in wedding attires, hence his clothes predominantly dealt with wedding specific outfits. But to his surprise, the sales were not satisfactory. He hired a consultant, to do market research who reported him that local people do not visit his store on regular basis as wedding season does not last through out the year, however they loved his wedding collection. Which of the following should be the strategies of Rahul to increase his sales?

Strategy A. Exhibiting his dresses at a Wedding Expo.
Strategy B. Offering discounts on production of wedding cards.
Strategy C. Diversifying his clothing line to different occasions so as to be inclusive rather that exclusive.
Strategy D. Relocating his store.
Strategy E. Advertising extensively about Strategy C through various media.

Strategies C and E

The correct answer is Option (3) → Strategies C and E

The main issue highlighted in the passage is that Rahul’s wedding-specific collection has limited demand throughout the year, despite being appreciated. To sustain and grow his sales, he needs to:

• Strategy C – Diversify his clothing line: This is crucial. By offering outfits for other occasions (festivals, parties, casual wear, etc.), he can ensure year-round relevance and attract more regular footfall.

• Strategy E – Advertising extensively about Strategy C: It is important to create awareness that his store now caters to more than just weddings. Effective advertising through various media will help reach new customers and reshape public perception.

Other strategies:

• Strategy A – Wedding Expo: This will only help during wedding season, so it doesn't address the year-round sales issue.

• Strategy B – Discounts on wedding cards: A creative idea, but again, it's limited to wedding-season customers.

• Strategy D – Relocating the store: The problem is not location but limited product range; moving won't solve that.