If a firm's objective is to obtain a larger share of the market, it will keep the price of its products at ____ levels so that ______ number of people are attracted to purchase the product.

Lower, Greater

The correct answer is Option (1) → Lower, Greater

• If a firm wants to capture a larger market share, it will adopt a penetration pricing strategy → keeping prices low.

• Lower prices attract a greater number of customers, increasing sales volume and market share.