A is working as a marketing manager in a company. He has been given the task of selling 100,000 units of a product at the cost of Rs 100 per unit within 20 days. He is able to sell all the units within the stipulated time but had to sell the last 1000 units at a 20% discount in order to complete the target. In such a situation, he will be considered to be:

An efficient manager An effective manager Both effective and efficient manager None of the above

An effective manager

Being effective or doing work effectively basically means finishing the given task. Effectiveness in management is concerned with doing the right task, completing activities and achieving goals. In other words, it is concerned with the end result. Efficiency means doing the task correctly and with minimum cost.