Read the passage carefully and answer the following question.

Marketing Mix for FreshBites Organic Juices

FreshBites, a startup selling organic juices, wanted to capture the health-conscious consumer market. To achieve this, they effectively used the 4Ps of Marketing Mix:

FreshBites offered a range of organic, cold-pressed juices with no artificial additives, emphasizing health benefits. The packaging was eco-friendly, reflecting the brand's commitment to sustainability.

They adopted a value-based pricing strategy, positioning their products as premium but affordable, ensuring they appealed to middle and upper-middle-class consumers.

FreshBites distributed their products through organic stores, supermarkets, and an online platform offering home delivery, ensuring wide accessibility.

The brand leveraged digital marketing campaigns, highlighting health benefits and sustainability. Social media influencers and bloggers in the health niche were engaged to promote the juices. They also offered free samples at gyms and yoga studios.

The comprehensive marketing mix strategy helped FreshBites carve a niche in the competitive beverage market. Within six months, they saw a 30% increase in sales and established a loyal customer base.

What promotional tool was extensively used?

Social media influencers

The correct answer is Option (1) → Social media influencers.

Social media influencers is the promotional tool that was extensively used by the organisation.

The passage states "The brand leveraged digital marketing campaigns, highlighting health benefits and sustainability. Social media influencers and bloggers in the health niche were engaged to promote the juices." Based on this, the promotional tool extensively used was Social media influencers.