COVID-19 pandemic had a great impact on the life of people and led to an increase in the use of Ayurvedic medicines and exercising equipment.

Identify the dimension of business environment discussed in the above case.

Social environment

The dimension of business environment discussed in the above case is sociol. The COVID-19 pandemic has had a profound impact on the sociocultural environment, leading to changes in people's values, beliefs, and behaviors. One of these changes has been an increased interest in Ayurvedic medicines and exercising equipment.