Identify the correct sequence of factors affecting Price Determination from the following.

(a) Product cost

(b) Environmental factors

(c) The Utility and Demand

(d) Company Characteristics

(e) The Extent of competition in the market

Choose the most appropriate answer from the options given below :

(a), (c) and (e) only

Pricing: Pricing: Pricing: Price may be defined as the amount of money paid by a buyer or received by a seller in consideration of the purchase of a product or service. Generally, if the price of a product is increased, its demand comes down, and vice-versa. Pricing is considered to be an effective competitive weapon. It is also the single most important factor affecting the revenue and profits of a firm. The factors affecting price determination are (i) Product Cost (ii) The Utility and Demand (iii) Competition (iv) Government and Legal Regulations and v) Marketing Methods Used.