Raman and Ratan are twins living in Andaman island. They together want to start an enterprise to manufacture Disaster management kits for earthquake prone areas. Raman conducted market research and observed that there are no competitors in the market who manufacture similar product while there is huge demand for such kits. Ratan imported machines from Thailand and has made the prototype of the kits. The raw material is available locally enabling cost-cutting. Both of them assessed the demand of the target group and have decided to launch the product in the island region of Andaman. From the case study above identify the concept and its first step.

Innovation; Implementation Creativity; Validation Market Assessment; Demand Sensing entrepreneurial opportunity; Vision

Market Assessment; Demand