Practicing Success
Assertion (A): The marketing concept strives to identify and meet the wants and requirements of customers in an efficient manner. Reason (R): Products are purchased based on their quality and other attributes, according to the marketing theory. |
Both A and R are true and R is the correct explanation of A
Both A and R are true but R is not the correct explanation of A
A is true but R is false
A is false but R is true |
A is true but R is false |
Marketing Concept implies that focus on satisfaction of customer’s needs is the key to the success of any organisation in the market. Product Concept assumes that product improvement is, the key to profit maximisation of a firm so Reasoning is not correct. |