The gross profit ratio is the ratio of gross profit to : |
Net Cash Sales Net Credit Sales Closing Stock Net Total Sales |
Net Total Sales |
The correct answer is option 4- Net Total Sales. Gross profit ratio as a percentage of revenue from operations is computed to have an idea about gross margin. It is computed as follows: Net Revenue of Operations = Credit sales + Cash sales - Sales return It indicates gross margin on products sold. It also indicates the margin available to cover operating expenses, non-operating expenses, etc. Change in gross profit ratio may be due to change in selling price or cost of revenue from operations or a combination of both. A low ratio may indicate unfavourable purchase and sales policy. Higher gross profit ratio is always a good sign. |