Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Which of the following statements are correct regarding marketing management philosophies ?

(A) The main focus of Product concept is quantity of product

(B) The main focus of production concept is quality of product

(C) The main focus of selling concept is existing product

(D) The main focus of marketing concept is customer needs

(E) The main focus of societal concept is customer needs and society's well being

Choose the correct answer from the options given below

Options:

(A), (B), (D) and (E) only

(A), (C), (D) and (E) only

(C), (D) and (E) only

(A), (B), (C) and (E) only

Correct Answer:

(C), (D) and (E) only

Explanation:

The correct answer is option (3) : (C), (D) and (E) only

The correct statements regarding marketing management philosophies are :

(C) The main focus of selling concept is existing product.

(D) The main focus of marketing concept is customer needs.

(E) The main focus of societal concept is customer needs and society's well0being.

So, the correct is :

(3) (C), (D) and (E) only.

Statement (A) is incorrect because the main focus of the Product concept is not the quantity of the product but the belief that consumers will favor products that offer the most in quality, performance, and innovative features.

Statement (B) is not correct because the production concept mainly focuses on excessive production.