Practicing Success
The various terms related to branding includes ? (A) Brand (B) Brand Name (C) Brand Mark (D) Brand Signal (E) Trade Mark Choose the correct answer from the options given below : |
(A), (B), (D) and (E) only (A), (B), (C) and (D) only (A) and (B) only (A), (B), (C) and (E) only |
(A), (B), (C) and (E) only |
The correct answer is option (4) : (A), (B), (C) and (E) only Brand: A brand is a name, term, sign, symbol, design or some combination of them, used to identify the products— goods or services of one seller or group of sellers and to differentiate them from those of the competitors. For example, some of the common brands are Bata, Lifebuoy, Dunlop, and Parker. Brand is a comprehensive term, which has two components—brand name and brand mark Brand Name: That part of a brand, which can be spoken, is called a brand name. In other words, brand name is the verbal component of a brand Brand Mark: That part of a brand which can be recognised but which is not utterable is called brand mark. It appears in the form of a symbol, design, distinct colour scheme or lettering. |