Target Exam

CUET

Subject

Psychology

Chapter

Attitudes and Social Cognition

Question:

Which of the following are examples of media-related influences?

(A) Audio-visual media
(B) Reference groups
(C) Internet
(D) Personal experiences
(E) Textbooks

Choose the correct answer from the options given below:

Options:

(B), (C) and (D) only

(A), (C) and (E) only

(C), (D) and (E) only

(A), (B) and (C) only

Correct Answer:

(A), (C) and (E) only

Explanation:

The correct answer is Option (2) → (A), (C) and (E) only

(B) Reference groups → No, these are social influences, not media.

(D) Personal experiences → No, these are individual influences, not media.

Media-related Influences : Technological advances in recent times have made audio-visual media and the Internet very powerful sources of information that lead to attitude formation and change. In addition, school level textbooks also influence attitude formation. These sources first strengthen the cognitive and affective components of attitudes, and subsequently may also affect the behavioural component. The media can exert both good and bad influences on attitudes. On one hand, the media and Internet make people better informed than other modes of communication. On the other hand, there may be no check on the nature of information being gathered, and therefore no control over the attitudes that are being formed, or the direction of change in the existing attitudes. The media can be used to create consumerist attitudes where none existed, and can also be harnessed to create positive attitudes to facilitate social harmony