Read the following passage and answer the question.

Safex Ltd is a company manufacturing masks. The newly appointed marketing manager of the firm has taken 'Covid Pandemic' as an opportunity to increase sales. He used a combination of tools to achieve its communication objective. He constituted 4 teams for designing these tools.

Team 1 :- The tool used by them was an impersonal form of communication which was paid for.

Team 2 :- The tool used by them involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales

Team 3 :- This team used short-term incentives which were designed to encourage the buyers to make immediate purchase.

Team 4 :- This team used a non-personal form of communication which was non-paid.

All the teams successfully designed their tools and achieved their desired results.

The tool used by Team 2 is _________.

Personal selling

The correct answer is option (2)- Personal selling.

The tool used by Team 2 is Personal selling.

Personal selling involves oral presentations and direct interactions with potential customers to persuade them to make a purchase. It is typically a face-to-face conversation with one or more prospects, which aligns with the description given for Team 2.

Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication. Companies appoint salespersons to contact prospective buyers and create awareness about the product and develop product preferences with the aim of making sale.