Safex Ltd is a company manufacturing masks. The newly appointed marketing manager of the firm has taken 'Covid Pandemic' as an opportunity to increase sales. He used a combination of tools to achieve its communication objective. He constituted 4 teams for designing these tools.

Team 1 :- The tool used by them was an impersonal form of communication which was paid for.

Team 2 :- The tool bused by them involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales

Team 3 : - This team short-term incentives which were designed to encourage the buyers to make immediate purchase.

Team 4 :- This team used a non-personal form of communication which was non-paid.

All the teams successfully designed their tools and achieved their desired results.

The tool used by Team 2 is _________.

Personal selling

The correct answer is option (2) : Personal selling

Public Relations:
• Public relations (PR) involves managing a company's image and relationship with the public and media. PR activities include press releases, media interviews, community engagement, and other strategies to shape a company's image and reputation. PR is generally not a form of personal selling but rather focuses on broader communication and relationship- building efforts.

Personal Selling:

Personal selling is a direct and one-on-one approach to sales. Salespeople engage in direct, personalized communication with potential customers. This approach involves building relationships, addressing individual customer needs, and providing information or incentives for making a purchase. It's a  form of direct and personal communication.

Advertising :

Advertising involves paid promotion of products or services through various media channels. It can be both personal and non-personal.