On the basis of the information given in the case, answer the next five questions.

"Just Foodie" is a food chain offering different snacks like chips, biscuits, chocochip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality and packing are given utmost care. They are offering good quality, so they able to charge higher price than their competitors. To increase their sales, they are using different offers like Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie" a complete success and they are able to win over different competitors in the market, and their market share is rising continuously.

In the above case "Just Foodie" is using various variables of Marketing Mix. Identify the variable used in the following statement:

"To make their products available to customers at night time, right place, they are also selling their products to grocery stores in addition to their own outlets.

Physical distribution

The correct answer is Option (4) → Physical distribution.

The variable used in the statement "To make their products available to customers at the right time, right place, they are also selling their products to grocery stores in addition to their own outlets" is "Physical distribution." This refers to the distribution strategy employed by "Just Foodie" to ensure that their products are available at convenient locations for customers, which involves channels such as selling through grocery stores.

* Physical Distribution include activities that make firm’s products available to the target customers. Important decision areas in this respect include selection of dealers or intermediaries to reach the customers, providing support to the intermediaries (by way of discounts, promotional campaigns, etc.). The intermediaries in turn keep inventory of the firm’s products, demonstrate them to potential buyers, negotiate price with buyers, close sales and also service the products after the sale. The other decision areas relate to managing inventory, storage and warehousing and transportation of goods from the place it is produced to the place it is required by the buyers.