Read the following information and answer the question.

Vishwas, a small shopkeeper in Jaipur, Rajasthan, used to sell the popular 'Bhujia Shev,' which was loved by both locals and tourists. His children expanded the business and got the name "MAAM BHUJIYA" registered. Over time, the brand started offering other products like Namkin, Sweets, and Bakery items. However, 'Bhujia-Sev' remained the most popular and best-selling product. "MAAM BHUJIYA" sold products at affordable prices and offered extra services like gift packaging and free home delivery, making it a well-known name. People even started calling it "MAAM BHUJIYA" instead of just bhujiya-sev. The brand also built a strong network of stores in India and abroad and started selling online. At first, the brand didn’t focus much on advertising. However, with more competition, it hired an advertising company, Vishu Pvt. Ltd., to help promote the product. Following the agency’s advice, "MAAM BHUJIYA" also worked on building good relationships with the public.

'Bhujia Shev,' which was loved by both locals and tourists. His children expanded the business and got the name "MAAM BHUJIYA" registered.

Which of the following concept is highlighted in the given lines?

Trademark

The correct answer is option 2- Trademark.

When Vishwas' children got the name "MAAM BHUJIYA" registered, it refers to the process of securing a trademark. A trademark is a legal protection for a brand name, logo, or symbol that distinguishes a company’s goods or services from others in the market. Registering the name as a trademark ensures that no one else can use the same or a similar name for their products.