The correct answer is option (3)- A-III, B-I, C-IV, D-II.
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List I
Meaning
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List II
Terms of branding
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| A. It is that part of brand which can be spoken |
III. Brand Name |
| B. It is that part of a brand which can be recognised but which is not utterable |
I. Brand Mark |
| C. It is that part of brand that is given legal protection |
IV. Trade Mark |
| D. It is a name, term, sign symbol etc. used to identify the products |
II. Brand |
A. It is that part of brand which can be spoken- III. Brand Name.
Brand Name refers to the part of the brand that is spoken or written. This includes the verbal or textual element of the brand that can be articulated, such as the name of a company, product, or service. For example, “Nike,” “Coca-Cola,” or “Apple” are all brand names. These are typically easy to pronounce and are used to identify a brand in communication.
B. It is that part of a brand which can be recognised but which is not utterable- I. Brand Mark.
Brand Mark refers to the non-verbal elements of the brand, such as a logo, symbol, design, or any other identifiable visual that represents the brand but cannot be spoken. This could include a unique graphic, shape, or design like the Nike Swoosh or the Apple logo. These marks are highly recognizable and contribute to the visual identity of the brand, even though they aren't verbal or utterable.
C. It is that part of brand that is given legal protection- IV. Trade Mark.
A Trade Mark is a legally protected identifier for a brand. It can be a brand name, logo, symbol, slogan, or other distinctive feature that a company uses to differentiate its products or services from competitors. Legal protection means that no other company can use the same or similar mark in the same industry, which helps prevent confusion in the marketplace. For example, the word "Coca-Cola" and its logo are protected trademarks.
D. It is a name, term, sign symbol etc. used to identify the products- II. Brand.
Brand refers to the overall identity that encompasses all aspects of a company’s products or services. It includes the name, logo, symbol, design, packaging, and the reputation of the company. It serves as a way to distinguish one product or service from another in the marketplace. A brand can be built through various marketing efforts and is more than just a product label—it’s a symbol of quality, trust, and recognition in the consumer's mind. |
