Match List I with List II.
|
List I Meaning |
List II Terms of branding |
| A. It is that part of brand which can be spoken | I. Brand Mark |
| B. It is that part of a brand which can be recognised but which is not utterable | II. Brand |
| C. It is that part of brand that is given legal protection | III. Brand Name |
| D. It is a name, term, sign symbol etc. used to identify the products | IV. Trade Mark |
Choose the correct answer from the options given below :
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → A-III, B-I, C-IV, D-II
(A) It is that part of brand which can be spoken — this matches (III) Brand Name. The brand name is the spoken (verbal) part of a brand, like “Bata”.
(B) It is that part of a brand which can be recognised but which is not utterable — this matches (I) Brand Mark. A brand mark is a symbol, design, colour scheme or lettering. You can see it, but you cannot speak it.
(C) It is that part of brand that is given legal protection — this matches (IV) Trade Mark. A brand that is registered gets legal protection, so no other firm can use it.
(D) It is a name, term, sign symbol etc. used to identify the products — this matches (II) Brand. A brand is the whole thing: name, term, sign, symbol or design. It has two parts, the brand name and the brand mark.
NCERT (2026-27 Edition): “Brand: A brand is a name, term, sign, symbol, design or some combination of them, used to identify the products— goods or services of one seller or group of sellers and to differentiate them from those of the competitors. …” “Brand Name: That part of a brand, which can be spoken, is called a brand name. …” “Brand Mark: That part of a brand which can be recognised but which is not utterable is called brand mark. …” “Trade Mark: A brand or part of a brand that is given legal protection is called trademark. …” |