Practicing Success
Transporting apples from orchards of Kashmir to markets of New Delhi results in: |
Place utility Time utility Form utility Object utility |
Place utility |
Place utility – From the place of production, transporting goods to the place of consumption results in place utility. The transporting of apples from the orchards of Kashmir to the markets of New Delhi creates Place utility. Place utility is the value that is added to a product by making it available to consumers in a convenient location. In this case, the apples are being transported from a remote location to a major market, which makes them more accessible to consumers in New Delhi. This makes the apples more valuable to consumers, as they can now enjoy fresh apples without having to travel to the orchards themselves. The other options are not as appropriate:
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