Match List-I with List-II.

Choose the correct answer from the options given below :

(A)-(IV), (B)-(I), (C)-(II), (D)-(III)

The correct answer is option (1) : (A)-(IV), (B)-(I), (C)-(II), (D)-(III)

(A) Mass Reach - (IV) Advertising: 

• Mass reach refers to the ability to communicate with a large audience simultaneously. Advertising is a paid form of
communication that is typically used to reach a broad and diverse audience. It can include various media like television, print, online, and more, making it suitable for mass reach.

(B) Short term incentives - (l) Sales Promotion:

• Short-term incentives are incentives offered for a limited duration to encourage immediate sales or other actions from customers. Sales promotion is a marketing strategy that often involves short-term incentives like discounts, coupons, or
special offers to boost sales or attract customers.