Practicing Success
The labelling of a pack of oats cookies explains how the product is beneficial in adding fibre to the diet and the other related health benefits. Identify the related function of labelling being described in the given case. |
Providing Information Required by Law Identification of the product or brand Grading of products Helps in promotion of the products |
Helps in promotion of the products |
The correct answer is Option 4: . Providing Information Required by Law While the label does provide some information about the product (containing oats and being a source of fiber), the emphasis in the question is on the health benefits being explained. This highlights the persuasive aspect of the label, going beyond just basic description Helps in Promotion of Products: An important function of label is to aid in promotion of the products. A carefully designed label can attract attention and give reason to purchase. We see many product labels providing promotional messages for example, the pack of a popular Amla Hair Oil states, ‘Baalon mein Dum, Life mein Fun’. The label on the package of a brand of Detergent Powder says, ‘Keep cloth look good and your machine in top condition’. Labels play important role in sales promotional schemes launched by companies. For example the label on the package of a Shaving Cream mentions, ‘40% Extra Free’ or package of a toothpaste mentioning, ‘Free Toothbrush Inside’, or ‘Save Rs15’ Option 1 (Providing Information Required by Law) - Food labels are required by law to contain certain information, but the scenario doesn't specify if it's legally mandated details or promotional content. |