Read the following passage and answer the question.

Safex Ltd is a company manufacturing masks. The newly appointed marketing manager of the firm has taken 'Covid Pandemic' as an opportunity to increase sales. He used a combination of tools to achieve its communication objective. He constituted 4 teams for designing these tools.

Team 1 :- The tool used by them was an impersonal form of communication which was paid for.

Team 2 :- The tool used by them involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales

Team 3 :- This team used short-term incentives which were designed to encourage the buyers to make immediate purchase.

Team 4 :- This team used a non-personal form of communication which was non-paid.

All the teams successfully designed their tools and achieved their desired results.

The tool used by Team 3 was ___________

Sales promotion

The correct answer is option (2)- Sales promotion.

The tool used by Team 3 to achieve their communication objectives of short-term, immediate purchase and paid communication is Sales promotion.

Sales promotion typically involves various marketing activities aimed at stimulating quick and increased sales, such as discounts, coupons, limited-time offers, and other promotional tactics. This aligns with the team's goal of encouraging buyers to make immediate purchases.

Sales promotion refers to short- term incentives, which are designed to encourage buyers to make immediate purchases of a product or service. These include all promotional efforts other than advertising, personal selling and publicity, used by a company to boost its sales. Sales promotion activities include offering cash discounts, sales contests, free gift offers, and free sample distribution. Sales promotion is usually undertaken to supplement other promotional efforts such as advertising and personal selling. Companies use sales promotion tools specifically designed to promote to customers (e.g., free samples, discounts, and contests), tradesmen or middlemen (e.g., cooperative advertising, dealer discounts and dealer incentives and contests) and to salesperson (e.g., bonus, salesmen contests, special offers). Sales promotions include only those activities that are used to provide short-term incentives to boost the sales of a firm.