Assertion: Overcoming deeply ingrained prejudices requires significant effort and exposure to counter-attitudinal information.

Reasoning: People with strong pre-existing prejudices are generally less prone to attitude change compared to those without strong prejudices.

Both Assertion (A) and reasoning (R) are correct and but R is not the correct explanation of A.

Both Assertion (A) and reasoning (R) are correct and but R is not the correct explanation of A.

Strong prejudices: People with strong pre-existing prejudices are generally less prone to attitude change compared to those without strong prejudices. Prejudices can create biases and rigid belief systems that resist change. Overcoming deeply ingrained prejudices requires significant effort and exposure to counter-attitudinal information.