Safex Ltd is a company manufacturing masks. The newly appointed marketing manager of the firm has taken 'Covid Pandemic' as an opportunity to increase sales. He used a combination of tools to achieve its communication objective. He constituted 4 teams for designing these tools.

Team 1 :- The tool used by them was an impersonal form of communication which was paid for.

Team 2 :- The tool bused by them involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales

Team 3 : - This team short-term incentives which were designed to encourage the buyers to make immediate purchase.

Team 4 :- This team used a non-personal form of communication which was non-paid.

All the teams successfully designed their tools and achieved their desired results.

The tool used by Team 1 is ______________

Advertising

The correct answer is option (1) : Advertising

Advertising: Advertising involves paid promotion of products or services through various media channels. It is a non-personal form of promotion.

Public Relations: Public relations (PR) involves managing a company's relationship with the public and media. PR activities include press releases, media interviews, and community engagement. It's generally non-paid and aims to shape a company's image.

Publicity: Publicity involves gaining media attention and exposure through non-paid means, such as news stories and media coverage. It's not typically a chosen tool but rather an outcome of various marketing activities.

Personal Selling: Personal selling is a direct and one-on-one sales approach where a salesperson communicates directly with prospective customers. It's a personal form of communication and focuses on building relationships.