Read the following passage and answer the question.

Safex Ltd is a company manufacturing masks. The newly appointed marketing manager of the firm has taken 'Covid Pandemic' as an opportunity to increase sales. He used a combination of tools to achieve its communication objective. He constituted 4 teams for designing these tools.

Team 1 :- The tool used by them was an impersonal form of communication which was paid for.

Team 2 :- The tool used by them involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales

Team 3 :- This team used short-term incentives which were designed to encourage the buyers to make immediate purchase.

Team 4 :- This team used a non-personal form of communication which was non-paid.

All the teams successfully designed their tools and achieved their desired results.

The tool used by Team 1 is ______________

Advertising

The correct answer is option (1)- Advertising.

The tool used by Team 1 is Advertising.

Advertising is an impersonal form of communication that is paid for, which fits the description given for Team 1.

Advertising is perhaps the most commonly used tool of promotion. It is an impersonal form of communication, which is paid for by the marketers (sponsors) to promote some goods or service. The most common modes of advertising are ‘newspapers’, ‘magazines’, ‘television’, and ‘radio’.