Practicing Success

Target Exam

CUET

Subject

Sociology

Chapter

Social Change and Development in India: Globalisation and Social Change

Question:

Television programming was introduced experimentally in India for which of the following purpose?

Options:

To promote women development

To promote health programme

To promote urban development

To promise rural development

Correct Answer:

To promise rural development

Explanation:

Television programming was introduced experimentally in India to promote rural development as early as 1959. Later the Satellite Instructional Television Experiment (SITE) broadcasted directly to community viewers in the rural areas of six states between August 1975 and July 1976. These instructional broadcasts were broadcast to 2,400 TV sets directly for 4 hours daily. Meanwhile, television stations were set up under Doordarshan in 4 cities (Delhi, Mumbai, Srinagar and Amritsar) by 1975. Three more stations in Kolkata, Chennai and Jalandhar were added within a year. Every broadcasting centre had its own mix of programmes comprising news, children’s and women’s programmes, farmer’s programmes as well as entertainment programmes.