Choose the statement which is NOT applicable to the annual fair at Pushkar, Rajasthan.
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → It is a fair catering to the marketing of industrial goods.
Option (1) It shows how culture may become a commodity. — Applicable (Incorrect). The Pushkar fair shows how culture itself may become a commodity: a traditional cattle market has become a product sold in the market for tourism.
Option (2) It is marketed internationally as a major tourist attraction. — Applicable (Incorrect). While it stays a major event for local people, the fair is also marketed internationally as a major tourist attraction.
Option (3) It is a fair catering to the marketing of industrial goods. — Not applicable (Correct). Pushkar is a livestock fair: pastoralists and traders come from distant places to buy and sell camels and other livestock, and pilgrims and tourists join them. Industrial goods are not what the fair is about.
Option (4) It usually occurs just before the Hindu religious festival of Kartik Purnima. — Applicable (Incorrect). The fair comes just before Kartik Purnima, when pilgrims bathe in the holy Pushkar Lake, which makes it all the more attractive to tourists.
NCERT (2025-26): “4.3 Globalisation – Interlinking of Local, Regional, National and International Markets … also suggests how culture itself may become a commodity. An example is the famous annual fair in Pushkar, Rajasthan, to which pastoralists and traders come from distant places to buy and sell camels and other livestock. While the Pushkar fair continues to be a major social and economic event for local people, it is also marketed internationally as a major tourist attraction. The fair is all the more attractive to tourists because it comes just before a major Hindu religious festival of Kartik Purnima, when pilgrims come to bathe in the holy Pushkar Lake. Thus, Hindu pilgrims, camel traders, and foreign tourists mingle at this event, exchanging not only livestock and money but also cultural symbols and religious merit.” |