Delta Ltd. is operating in consumer goods industry. Its product range include noodles, packaged juice, ketchups etc. It has set up its own grievance cell whose toll free number is printed on package of all its products.

Which consumer right Delta ltd. is trying to promote?

Right to be heard

The correct answer is Option (2) → Right to be heard.

By setting up a grievance cell and providing a way for consumers to communicate their issues (like through a toll-free number), Delta Ltd. is allowing consumers to have their concerns acknowledged and listened to. This fits with the Right to be heard, which ensures that consumers' complaints are heard and addressed.

Right to be Heard: The consumer has a right to file a complaint and to be heard in case of dissatisfaction with a good or a service. It is because of this reason that many enlightened business firms have set up their own consumer service and grievance cells. Many consumer organisations are also working towards this direction and helping consumers in redressal of their grievances.

OTHER OPTIONS

• Right to Choose: The consumer has the freedom to access variety of products at competitive prices. This implies that the marketers should offer a wide variety of products in terms of quality, brand, prices, size, etc. and allow the consumer to make a choice from amongst these.

• Right to Safety: The consumer has a right to be protected against goods and services which are hazardous to life, health and property. For example, electrical appliances which are manufactured with substandard products or do not conform to the safety norms might cause serious injury.

• Right to seek redressal: The consumer has a right to get relief against unfair trade practice of restrictive trade practices or unscrupulous exploitation in case the product or a service falls short of his expectations. The Consumer Protection Act 2019 provides for redressal to the consumers including replacement of the product, removal of defect in the product, compensation paid for any loss or injury suffered by the consumer, etc.