Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Read the following passage and answer questions

Company X is into diversified business serving numerous customers in Indian market. The product portfolio of Company X ranges from FMCG to exemplary services. Company X offers mobile phone under the Brand name 'Signal' along with calling and data facilities. Over the years the company has been organising Cricket matches and music concerts to popularise the brand name and spread over the company's tradition. Company is also developing uninhabited land pockets in the state of Odisha close to City of temple-Bhubaneshwar to popularise the theme "When Odisha celebrates even the Gods join in". The company has been organising a winter festival name Ecoretreat with facilities like open air dining, bonfire and kayaking in ocean.

In case of mobile phone, identify the element of marketing mix being marketed by company X, based on above paragraph.

Options:

Product

Service

Experience+-

Event

Correct Answer:

Product

Explanation:

The correct answer is option (1) : Product

Company X in the case of the mobile phone is the "Product":

The passage mentions that Company X offers a mobile phone under the brand name 'Signal' along with calling and data facilities.

A mobile phone is a tangible product that customers can purchase. The marketing efforts related to this mobile phone primarily focus on the product itself, including its features, brand name, and the services it offers, such as calling and data facilities.

This falls under the "Product" element of the marketing mix, which pertains to the goods or services that a company offers to meet the needs and wants of its target customers. In this case, the mobile phone, as described in the passage, is the product being marketed by Company X.