Read the following passage and answer questions.
Company X is into diversified business serving numerous customers in Indian market. The product portfolio of Company X ranges from FMCG to exemplary services. Company X offers mobile phone under the Brand name 'Signal' along with calling and data facilities. Over the years the company has been organising Cricket matches and music concerts to popularise the brand name and spread over the company's tradition. Company is also developing uninhabited land pockets in the state of Odisha close to City of temple-Bhubaneshwar to popularise the theme "When Odisha celebrates even the Gods join in". The company has been organising a winter festival named Ecoretreat with facilities like open air dining, bonfire and kayaking in ocean.
In case of mobile phone, identify the element of marketing mix being marketed by company X, based on above paragraph.
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Product
Option (1) Product — Correct. Product means goods or services or ‘anything of value’ which is offered to the market for sale. The mobile phone sold under the brand name ‘Signal’ is a physical good offered for sale. So it is the product, one of the four elements of the marketing mix (product, price, place and promotion).
Option (2) Service — Incorrect. A service cannot be touched. A mobile phone can be held in the hand. The calling and data facilities are the services.
Option (3) Experience — Incorrect. An experience is a special moment, like the bonfire at Ecoretreat. It is not an element of the marketing mix.
Option (4) Event — Incorrect. An event is a show like a cricket match. It is not an element of the marketing mix.
NCERT (2026-27 Edition): “1. Product: Product means goods or services or ‘anything of value’, which is offered to the market for sale. …” |