Read the following passage and answer questions. Company X is into diversified business serving numerous customers in Indian market. The product portfolio of Company X ranges from FMCG to exemplary services. Company X offers mobile phone under the Brand name 'Signal' along with calling and data facilities. Over the years the company has been organising Cricket matches and music concerts to popularise the brand name and spread over the company's tradition. Company is also developing uninhabited land pockets in the state of Odisha close to City of temple-Bhubaneshwar to popularise the theme "When Odisha celebrates even the Gods join in". The company has been organising a winter festival name Ecoretreat with facilities like open air dining, bonfire and kayaking in ocean. |
In case of mobile phone, identify the element of marketing mix being marketed by company X, based on above paragraph. |
Product Service Experience Event |
Product |
The correct answer is option (1)- Product. The element of the marketing mix being marketed by Company X in the case of the mobile phone is Product. The company is offering mobile phones under the brand name "Signal," which directly refers to a tangible product. The focus here is on the mobile phone itself, which falls under the Product element of the marketing mix. |