When Ashi, in spite of paying the full price of the plot as per the terms and conditions of the allotment letter, was not given the possession of the plot by the builder. She approached the grievance cells.

Identify the right of consumer being exercised in the given case.

Right to be heard

The correct answer is option 2- Right to be Heard.

Ashi is exercising her Right to be Heard.

This right allows consumers to file complaints and seek remedies if they are not provided with the goods or services as promised or if there is a breach of contractual terms. By taking the matter to the cell after not receiving possession of the plot despite paying in full, Ashi is seeking a resolution and redressal for the issue she has faced.

Right to be heard: The consumer has a right to file a complaint and to be heard in case of dissatisfaction with a good or a service. It is because of this reason that many enlightened business firms have set up their own consumer service and grievance cells. Many consumer organisations are also working towards this direction and helping consumers in redressal of their grievances.