Assertion: The 4Ps that make up a typical marketing mix are – Price, Product, Promotion and People.
Reasoning: Nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
Reasoning: Nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
Answer & explanation
Correct answer: option 4
The 4Ps that make up a typical marketing mix are – Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.