Answer the following Case Study and answer the question.

Marketing in India is undergoing a sea change. Internet advertising has increased its market share. Whenever we check our email or watch a You Tube video advertisements are bombarded in between. Due to proliferation of mobile phones & data consumption Internet advertising has come of age. Even OTT channels, TV Channels are viewed on mobile phones. Therefore companies have to change their marketing strategies. The use of social media platforms like Facebook, Instagram, Twitter, Whatsapp & Linkedin has increased, but it is not free from limitations. There are many objections against advertising such as it add to cost, undermines social values, confuse buyers etc.

What changes have companies made in their advertising strategies?

They are using more of internet advertising

The correct answer is Option (4) → They are using more of internet advertising.

The case study highlights that internet advertising has increased its market share due to the proliferation of mobile phones and data consumption. As more people consume content online, including through OTT platforms and social media, companies have adapted by shifting their advertising strategies to focus more on internet advertising, which includes digital platforms such as YouTube, Facebook, Instagram, Twitter, and other online channels.