Read the case and answer the question:

Shiva owns a small business of manufacturing notebooks. He has started this business in the basement of his house. His son Ganesh, helps him in selling note books to school students. Ganesh would go to schools near his home and sell them outside the schools. Shiva would go to metro station to sell the notebooks. Shiva has kept different variety of notebooks under the category of different colours, like Red colour notebook has plain sheets, Green colour notebooks ruled sheets and yellow colour means one side plain and other side ruled sheet. When Shiva started the business, he was not able to give a name to his product (Notebook). He developed the name later on, when Ganesh told him that without a name they can never be sure of the sale for their notebook so Shiva kept the name as 'Ganesh classic' notebook. He also added distinct mark to it. He kept the price low so as to attract more customers and used direct channel of distribution.

"Shiva has followed a process of giving a name 'Ganesh Classic' to the notebook" name this process.

Branding

The correct answer is Option (2) → Branding.

The process of giving a name "Ganesh Classic" to the notebook is called Branding.

Branding refers to the process of creating a unique name, symbol, or identity for a product to differentiate it from others in the market. In this case, Shiva has gone through the branding process by naming his notebook "Ganesh Classic" to create an identity for his product in the marketplace.