If an advertisement says pressure cooker saves fuel and is economical, it is impacting the attitude change by using message characteristic that contains-
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Rational appeal
Option (1) Emotional appeal — Incorrect. An emotional appeal works on feelings. The same advertisement would carry one if it said that pressure-cooking preserves nutrition and that anyone who cares for the family should be concerned about nutrition. Saving fuel and money is a practical reason, not a feeling.
Option (2) Rational appeal — Correct. Whether a message contains a rational or an emotional appeal makes a difference to attitude change. Pointing out that a pressure cooker saves fuel such as cooking gas (LPG) and is economical gives practical, reasoned grounds, so it is a rational appeal.
Option (3) Attractiveness — Incorrect. Attractiveness is a source characteristic, a quality of the person who gives the message; sales of some products such as cars may increase if popular public figures publicise them. The question is about what the message itself says.
Option (4) Credibility — Incorrect. Credibility is also a source characteristic: attitudes change more when the message comes from a highly credible source, such as a computer engineer speaking about a laptop. It concerns who speaks, not the content of the message.
Note: A similar question was also asked in CUET (UG) 2025 on 16-05-2025 (Slot 1).
NCERT (2025-26): “Attitude Change … Source characteristics : Source credibility and attractiveness are two features that affect attitude change. Attitudes are more likely to change when the message comes from a highly credible source rather than from a low-credible source.…” “Attitude Change … Message characteristics : The message is the information that is presented in order to bring about an attitude change. Attitudes will change when the amount of information that is given about the topic is just enough, neither too much nor too little. Whether the message contains a rational or an emotional appeal, also makes a difference. For example, an advertisement for cooking food in a pressure cooker may point out that this saves fuel such as cooking gas (LPG) and is economical (rational appeal). Alternatively, the advertisement may say that pressure-cooking preserves nutrition, and that if one cares for the family, nutrition would be a major concern (emotional appeal)…” |