Read the following case study and answer the questions.
Sonali, on completing her class XII, planned to start 'pickle making' business with the help of her mother and elder sister. Firstly, she went to the market to analyse the consumer trends, tastes and competitor's products. After the analysis, she started her work on a small scale. She finalised that her pickles would be known by the name of "Chatpata". Her mother suggested that the pickles should be packed in air tight glass jar to ensure freshness as well as purity. Also, these glass jars should be sealed and a hologram should be put on the tag.
"Also, these glass jars should be sealed and a hologram should be put on the tag."
Which concept is being indicated from the above statement?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Labelling
Option (1) Pricing — Incorrect. Pricing means fixing the price of the product. The statement says nothing about the price of the pickles.
Option (2) Customer support services — Incorrect. These are services such as after-sales service and handling complaints. They are not about the tag on the jar.
Option (3) Labelling — Correct. Labelling means designing and developing the label to be put on the package. A label gives information about the product and helps buyers identify the product or brand. In the passage, Sonali’s mother says that a hologram should be put on the tag. The tag is the label, and the hologram marks the pickle as genuine.
Option (4) Promotion — Incorrect. Promotion means informing customers and persuading them to buy, for example through advertising. The statement is about the tag, not about advertising.
NCERT (2026-27 Edition): “5. Packaging and Labelling: Packaging refers to designing and developing the package for the products. Labelling refers to designing and developing the label to be put on the package. The label may vary from a simple tag to complex graphics.” “2. Identification of the Product or brand: The other important function performed by labels is to help in identifying the product or brand. …” |