Practicing Success
Practicing Success
CUET Preparation Today
What change has been observed in the market orientation of firms in the fast-changing world? |
Shift from market to production orientation Emphasis on producing goods first, analyzing the market later No change in marketing operations Shift to market orientation, analyzing the market first, and producing goods accordingly |
Shift to market orientation, analyzing the market first, and producing goods accordingly |
Earlier firms used to produce first and go to the market for sale later. In other words, they had production oriented marketing operations. In a fast changing world, there is a shift to market orientation in as much as the firms have to study and analyse the market first and produce goods accordingly. |
