Practicing Success
Practicing Success
CUET Preparation Today
| The mass media include a wide variety of forms, including television, newspapers, films, magazines, radio, advertisements, video games, and CDs. They are referred to as ‘mass’ media because they reach mass audiences – audiences comprised of very large numbers of people. They are also sometimes referred to as mass communications. For many in your generation, it is probably difficult to imagine a world without some form of mass media and communications. The first modern mass media institution began with the development of the printing press. Although the history of print in certain societies dates back many centuries, the first attempts at printing books using modern technologies began in Europe. |
| From the following which one fits best in making sense of the media’s role as a “watchdog of democracy”? |
The media is expected to spread the spirit of self-reliance and national development. The media is expected to encourage the fight against oppressive social practices based on caste, religion, gender, region, and age. Both options 1 & 2. None of the above. |
| Both options 1 & 2. |
| In independent India, Jawaharlal Nehru, the first prime minister, called upon the media to function as the watchdog of democracy. The media was expected to spread the spirit of self-reliance and national development among the people. The media was seen as a means to inform the people of the various developmental efforts. The media was also encouraged to fight against oppressive social practices like untouchability, child marriages, and ostracism of widows, as well as beliefs of witchcraft and faith healing. A rational, scientific ethos was to be promoted for the building of a modern industrial society |
