Neerja Confectioneries Ltd. provides its customers world class services along with their authentic home made cookies and cakes made after taking into consideration the tastes and preferences of customers. It also pack its products in environment friendly disposables.

Identify the marketing philosophy adopted by Neerja Confectioneries Ltd.

Societal Marketing Concept

The correct answer is option 3- Societal Marketing Concept.

The marketing philosophy adopted by Neerja Confectioneries Ltd. can be identified as the Societal Marketing Concept.

Neerja Confectioneries Ltd. is providing world-class services and authentic, homemade cookies and cakes tailored to customer preferences. Moreover, the company takes into consideration environmental friendliness by using eco-friendly disposables for packaging. This commitment to both customer satisfaction and environmental concerns aligns with the Societal Marketing Concept, which integrates societal welfare into the marketing strategy.

The Societal Marketing Concept- The marketing concept cannot be considered as adequate if we look at the challenges posed by social problems like environmental pollution, deforestation, shortage of resources, population explosion and inflation. It is so because any activity which satisfies human needs but is detrimental to the interests of the society at large cannot be justified. The business orientation should, therefore, not be short-sighted to serve only consumers’ needs. It should also consider large issues of long-term social welfare. The societal marketing concept holds that the task of any organisation is to identify the needs and wants of the target market and deliver the desired satisfaction in an effective and efficient manner so that the long- term well-being of the consumers and the society is taken care of.