Neerja Confectioneries Ltd. provides its customers world class services along with their authentic home made cookies and cakes made after taking into consideration the tastes and preferences of customers. It also pack its products in environment friendly disposables.

Identify the marketing philosophy adopted by Neerja Confectioneries Ltd.

Societal Marketing Concept

The correct answer is option (3) : Societal Marketing Concept

(3) Societal Marketing Concept.

• The societal marketing concept focuses on delivering value to customers in a way that enhances both the well-being of the
customers and society as a whole. It involves considering not only the customers' needs and wants but also the
long-term benefits for society. Neerja Confectioneries Ltd.'s emphasis on providing value through customer preferences and environmentally friendly practices aligns with the principles of the societal marketing concept.

(1) Product Concept:

• The product concept revolves around the idea that consumers will favor products that otter the most quality, performance, or innovative features. Companies adopting this philosophy typically focus on continuous product improvement and innovation to attract customers based on the superiority of their products.

(2) Selling Concept:

The selling concept is centered around the idea that consumers will not buy enough of the company's products unless it undertakes significant promotional and selling efforts. This approach focuses on aggressive sales techniques and high promotional activities to stimulate demand for the company's products.

(4) Production Concept :

• The production concept is based on the belief that consumers  favor products that are widely available and inexpensive. Companies adhering to this philosophy focus on achieving high production efficiency and widespread distribution to make products accessible and affordable to a large number of consumers.