Pratap lost his young son due to a pothole accident some years ago. He decided to turn his pain into a purpose and now social media users are calling him a hero without a cape. For the last three years. Pratap has been filling up potholes in the city to ensure that no one else suffers the same fate. Pratap also starts planting trees in the city as he believes that environment is not simply for use by human beings but needs to be respected and valued. For this, he takes inspiration from a very famous movement in the Uttarakhand region which aimed to conserve forests. He also starts helping the poor in the community and observes that these poor people believe that they will continue to remain poor. Such beliefs have been passed on from one generation to another. He decides to change these beliefs by developing an advertisement in which he shows a pressure cooker that saves fuel and hence can help save money.

What kind of appeal does Pratap use in the advertisement?

Emotional appeal Congruent appeal Rational appeal Incongruent appeal

Rational appeal

An advertisement for cooking food in a pressure cooker may point out that this saves fuel such as cooking gas (LPG) and is economical (rational appeal).