See How This 26-Year Old Converts Discarded Coconut Shells Into Beautiful Kitchenware Maria Kuriakose from Thrissur, Kerala, started Thenga in 2019 and so far has sold over 8,000 products made from discarded coconut shells. What happens to the shell after the coconut is scraped out in most households that happen to love the fruit? In most cases, it is discarded as waste. Imagine then, the number of coconut shells that a coconut oil mill produces on average. Inspired by the sheer volume of shells generated in an oil mill in Thrissur, 26-year-old Maria Kuriakose decided to convert the discarded shells into kitchenware . In 2019, Maria launched her own brand called Thenga (Coconut) that specialises in making products out of coconut shells and gave a beautiful concept to this natural fruit waste. Identify the idea field chosen by Maria

Problem identification Market assessment Idea and opportunity assessment Natural resources

Natural resources

Maria launched her own brand called Thenga (Coconut) that specialises in making products out of coconut shells and gave a beautiful concept to this natural fruit waste (natural res)