Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Arrange the following in a proper sequence (in respect of distribution channel).

A. Agent
B. Retailer
C. Customer
D. Manufacturer
E. Wholesaler

Choose the correct answer from the options given below:

Options:

D, C, B, A, E

D, A, E, B, C

D, B, E, A, C

D, E, A, B, C

Correct Answer:

D, A, E, B, C

Explanation:

The correct answer is Option (2) - D, A, E, B, C

The Three-Level Channel of distribution typically follows the sequence:

MANUFACTURER → AGENT→ WHOLESALER→ RETAILER→ CONSUMER

This sequence is based on the traditional flow of goods from the manufacturer to the end customer through wholesalers and retailers, with an agent potentially playing a role in between.