Arrange the following in a proper sequence (in respect of distribution channel).
A. Agent
B. Retailer
C. Customer
D. Manufacturer
E. Wholesaler
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) - D, A, E, B, C.
The Three-Level Channel of distribution typically follows the sequence:
MANUFACTURER → AGENT→ WHOLESALER→ RETAILER→ CONSUMER
This sequence is based on the traditional flow of goods from the manufacturer to the end customer through wholesalers and retailers, with an agent potentially playing a role in between.