Target Exam

CUET

Subject

Business Studies

Chapter

Business Environment

Question:

Maruti Udyog became the leader in small car market because it was the first to recognize the need for small car. Which importance of business environment is highlight in above case?

Options:

Helps in tapping useful resources.

Helps in coping with rapid change.

Helps in improving performance.

Help to identify opportunity and getting first mover advantage.

Correct Answer:

Help to identify opportunity and getting first mover advantage.

Explanation:

A first-mover advantage can be simply defined as a firm's ability to be better off than its competitors as a result of being first to market in a new product category.
Opportunities refer to the positive external trends or changes that will help a firm to improve its performance. Environment provides numerous opportunities for business success. Early identification of opportunities helps an enterprise to be the first to exploit them instead of losing them to competitors. For example, Maruti Udyog became the leader in the small car market because it was the first to recognise the need for small cars in an environment of rising petroleum prices and a large middle class population in India.