Maruti Udyog became the leader in small car market because it was the first to recognize the need for small car. Which importance of business environment is highlight in above case? |
Helps in tapping useful resources. Helps in coping with rapid change. Helps in improving performance. Help to identify opportunity and getting first mover advantage. |
Help to identify opportunity and getting first mover advantage. |
A first-mover advantage can be simply defined as a firm's ability to be better off than its competitors as a result of being first to market in a new product category. |