Select the correct statements about elements of Promotion Mix, out of the following :
(A) Advertising is a personal form of communication
(B) Advertising can cover the market in a short time
(C) Personal selling is not rigid
(D) Personal selling is not an impersonal form of communication
(E) Personal selling can cover the market in a short time
Choose the correct answer from the options given below :
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → (B), (C) and (D) only
(A) Advertising is a personal form of communication — An incorrect statement (Incorrect). Advertising is an impersonal form of communication.
(B) Advertising can cover the market in a short time — A correct statement (Correct). Advertising is impersonal and covers the market in a short time. It reaches a large number of people through mass media.
(C) Personal selling is not rigid — A correct statement (Correct). Personal selling is highly flexible, as the message can be adjusted to the buyer.
(D) Personal selling is not an impersonal form of communication — A correct statement (Correct). Personal selling is a personal form of communication.
(E) Personal selling can cover the market in a short time — An incorrect statement (Incorrect). Personal selling takes a lot of time to cover the entire market. Sales staff have limited reach.
NCERT (2026-27 Edition):
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