Select the correct statements about elements of Promotion Mix, out of the following :

(A) Advertising is a personal form of communication

(B) Advertising can cover the market in a short time

(C) Personal selling is not rigid

(D) Personal selling is not an impersonal form of communication

(E) Personal selling can cover the market in a short time

Choose the correct answer from the options given below :

(B), (C) and (D) only

The correct answer is option (2) : (B), (C) and (D) only

The correct statements about elements of the Promotion Mix are :

(B) Advertising can cover the market in a short time:-the effectiveness of advertising in covering the market in a short time may depend on various factors such as the budget allocated for advertising, the chosen advertising
channels, the target audience's preferences and behavior, and the competitiveness of the market. Additionally, the quality and relevance of the advertising content play a significant role in capturing the attention of the intended audience and influencing their purchasing decisions.

(C) Personal selling is not rigid-This approach is not rigid because it allows sales professionals to modify their sales pitches and strategies based on the feedback and responses received from customers during the sales process. By actively listening to customer feedback and adjusting their approach accordingly, sales representatives can effectively communicate the value proposition of a product or service, highlight its benefits, and address any objections or hesitations that potential customers may have.

(D) Personal selling is not an impersonal form of communication:-Through personal selling, sales representatives can establish a connection with customers on an individual level, gaining insights into their specific requirements and offering tailored solutions. This personalized communication approach helps to create a sense of understanding and empathy, which can significantly influence the customer's purchasing

, the correct answer is (2) (B), (C), and (D) only.