Select the correct statements about elements of Promotion Mix, out of the following :

(A) Advertising is a personal form of communication

(B) Advertising can cover the market in a short time

(C) Personal selling is not rigid

(D) Personal selling is not an impersonal form of communication

(E) Personal selling can cover the market in a short time

Choose the correct answer from the options given below :

(B), (C) and (D) only

The correct answer is option (2)- (B), (C) and (D) only.

(A) Advertising is a personal form of communication- This is incorrect as advertising is a impersonal form of communication. Advertising is perhaps the most commonly used tool of promotion. It is an impersonal form of communication, which is paid for by the marketers (sponsors) to promote some goods or service. The most common modes of advertising are ‘newspapers’, ‘magazines’, ‘television’, and ‘radio’.

(B) Advertising can cover the market in a short time- This is correct. Advertising can cover the market in a short time as message reach to large number of audience within a short span of time.

(C) Personal selling is not rigid- This is correct. Personal selling is highly flexible as the message can be adjusted. Advertising is inflexible as the message can’ t be adjusted to the needs of the buyer.

(D) Personal selling is not an impersonal form of communication- This is correct. Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication. Companies appoint salespersons to contact prospective buyers and create awareness about the product and develop product preferences with the aim of making sale.

(E) Personal selling can cover the market in a short time- This is incorrect as personal selling efforts take a lot of time to cover the entire market whereas Advertising can cover the market in a short time.