Read the following text and answer question.

ABC Crackers Limited, a fire cracker manufacturing company, launched some new products on the eve of Diwali in the market, which attracted many buyers. To meet the increased demand, the company employed people to promote the products to each distributor, from the nearby villages. As the products were in great demand in the market, a competitor, A2Z Crackers Limited, imitated the products. The products of the competitor were not accepted by the consumers due to inferior quality, lack of relevant information, poor response from the customer support services wherever it was a status symbol to buy the products of ABC Crackers Limited because of their quality and responsible management.

Identify the product related decisions because of which consumers preferred the products of ABC Crackers Limited.

Branding and labelling

The correct answer is option 1- Branding and labelling.

Branding and labelling are the product related decisions because of which consumers preferred the products of ABC Crackers Limited.

Consumers preferred ABC Crackers Limited's products include their status symbol, quality, which suggest branding.

Responsible management give relevant information which competitor does not provide, which suggest the labelling.

Branding is creating a corporate brand identity for consumer, and getting that brand identity imprinted on the minds of consumer, and this requires brand positioning and brand management.

Labelling: A simple looking but important task in the marketing of goods relates to designing the label to be put on the package. The label may vary from a simple tag attached to the product to complex graphics that are part of the package. The most important functions of labels include i) describing the product ii) help in identifying the product or brand; iii) help in grading the products.