"Mr. Charles Leadbeater coined the term 'Thin Air' business in his article published in the year 1999." What does this mean?
Answer & explanation
Correct answer: option 2
The correct answer is Option 2: people make money by producing something which cannot be touched, felt, weighed or measured like consultants, lawyers.
Most of us make our money from thin air: we produce nothing that can be weighed, touched or easily measured. Our output is not stockpiled at harbours, stored in warehouses or shipped in railway cars. Most of us earn our livings providing service, judgement, information and analysis, whether in a telephone call centre, a lawyer’s office, a government department or a scientific laboratory. We are all in the thin-air business.
Source: Charles Leadbeater 1999 Living on Thin Air: The New Economy (London: Viking)