Practicing Success
Which of the following is NOT an advantage of penetration pricing? |
It can result in fast diffusion and adoption. This can achieve high market rates quickly. This can take the competitors by surprise, not giving them time to react. It helps the company in recovering the research and development costs which are associated with the development of a new product It creates cost control and cost reduction pressures from the start, leading to greater efficiency. It discourages the entry of competitors. Low prices act as a barrier to entry. |
It helps the company in recovering the research and development costs which are associated with the development of a new product |
Option 2 is an advantage of Skimming Method of pricing. |