Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise marketing

Question:

Which of the following is NOT an advantage of penetration pricing?

Options:

It can result in fast diffusion and adoption. This can achieve high market rates quickly. This can take the competitors by surprise, not giving them time to react.

It helps the company in recovering the research and development costs which are associated with the development of a new product

It creates cost control and cost reduction pressures from the start, leading to greater efficiency.

It discourages the entry of competitors. Low prices act as a barrier to entry.

Correct Answer:

It helps the company in recovering the research and development costs which are associated with the development of a new product

Explanation:

Option 2 is an advantage of Skimming Method of pricing.
The advantages of penetration pricing to the firm are:
 It can result in fast diffusion and adoption. This can achieve high market rates quickly. This can take the competitors by surprise, not giving them time to react.
 It can create goodwill among the early adopters segment. This can create more trade by word of mouth.
 It creates cost control and cost reduction pressures from the start, leading to greater efficiency.
 It discourages the entry of competitors. Low prices act as a barrier to entry.
 It can create high stock turnover throughout the distribution channel.  This can create critically important enthusiasm and support in the channel.