Read the case and answer the question:

Shiva owns a small business of manufacturing notebooks. He has started this business in the basement of his house. His son Ganesh, helps him in selling note books to school students. Ganesh would go to schools near his home and sell them outside the schools. Shiva would go to metro station to sell the notebooks. Shiva has kept different variety of notebooks under the category of different colours, like Red colour notebook has plain sheets, Green colour notebooks ruled sheets and yellow colour means one side plain and other side ruled sheet. When Shiva started the business, he was not able to give a name to his product (Notebook). He developed the name later on, when Ganesh told him that without a name they can never be sure of the sale for their notebook so Shiva kept the name as 'Ganesh classic' notebook. He also added distinct mark to it. He kept the price low so as to attract more customers and used direct channel of distribution.

"Shiva has kept different variety of notebooks under the category of different colours".

Which 'P' of Marketing Mix is reflected from the above statement?

Product Mix

The correct answer is Option (2) → Product Mix.

Product Mix is reflected in the given lines.

The statement "Shiva has kept different variety of notebooks under the category of different colours" refers to the variety and range of products offered by Shiva. This is a part of the Product Mix, which involves decisions related to the types, varieties, and attributes of products a business offers to its customers. The different colours and types of notebooks represent the product variety within Shiva's business.

PRODUCT MIX- Product means goods or services or ‘anything of value’, which is offered to the market for sale. The concept of product relates to not only the physical product s but also the benefits offered by it from customer’s view point (for example toothpaste is bought for whitening teeth, strengthening gums, etc.). The concept of product also include the extended product or what is offered to the customers by way of after sales services, handling complaints, availability of spare parts etc. These aspects are very important, particularly in the marketing of consumer durable products (like Automobiles, refrigerators, etc.). The important product decisions include deciding about the features, quality, packaging, labelling and branding of the products.