Which of the following statements is true?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Marketing is a wider term, and selling is just one part of it.
Option (1) Selling covers the whole range of activities of planning, pricing and distributing products. — False. The whole range of planning, pricing, promoting and distributing products describes marketing. Selling is limited to promoting the product so that it is turned into cash.
Option (2) Marketing is a wider term, and selling is just one part of it. — True. Marketing is a large set of activities, such as planning the product, fixing its price and choosing outlets. Selling is just one part of it.
Option (3) The main focus of marketing is on transfer of title and possession of goods to buyers. — False. Transfer of title and possession of goods to buyers is the focus of selling. Marketing aims at satisfying customers’ needs.
Option (4) The main focus of selling is on satisfying the needs of the customers. — False. Satisfying the needs of customers is the focus of marketing. Selling aims at transferring the product to the buyer for cash.
NCERT (2026-27 Edition):
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