Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:
Which of the following is true?
Options:
Selling is a wider term but marketing is a narrow term
Marketing is a wider term but selling is a narrow term.
The main focus of marketing is on affecting transfer of title and possession of goods from sellers to consumers or users.
Selling put greater thrust on achieving maximum satisfaction of the customer
Correct Answer:
Marketing is a wider term but selling is a narrow term.
Explanation:
Part of the Process vs Wider Term: Selling is only a part of the process of marketing and is concerned with promoting and transferring possession and ownership of goods from the seller to the buyer. Marketing is a much wider term consisting of number of activities such as identification of the customer’s needs, developing the products to satisfy these needs, fixing prices and persuading the potential buyers to buy the same. Thus, selling is merely a part of marketing.