Read the passage and answer the following questions:

Polio was an epidemic in India in the 1970s. The government tried various ways to curb it, but the results were not impressive. Then Amitabh Bacchan was roped in to be the face of the Pulse Polio Campaign in India. The slogan of polio eradication campaign was "DO BOOND ZINDAGI KE" (Two drops of Life). He educated people on the various advantages of polio vaccination and appealed to them to actively participate in the drive. This brought positive change in people's attitude towards the polio vaccine. After that, Indians took the campaign seriously and actively participated in the polio vaccination drive. Due to the effectiveness of the drive, India has become a polio-free country. Till date, the people in India relate the voice of Amitabh Bachchan to the polio eradication campaign.

What feature was predominantly present in the campaign that could change the attitude of Indians?

Rational and Emotional appeal

The correct answer is Option (1) → Rational and Emotional appeal

In the context of the Pulse Polio Campaign, the presence of Amitabh Bachchan, a highly trusted and influential public figure, combined with the powerful slogan “Do Boond Zindagi Ke” (Two Drops of Life), created both:

• a rational appeal – explaining the benefits of polio vaccination, and

• an emotional appeal – connecting to parents’ concern for their child’s life and well-being.

This blend of logic and emotion was key in changing the attitude of people from negative/hesitant to positive and participative.

"Message characteristics : The message is the information that is presented in order to bring about an attitude change. Attitudes will change when the amount of information that is given about the topic is just enough, neither too much nor too little. Whether the message contains a rational or an emotional appeal, also makes a difference. For example, an advertisement for cooking food in a pressure cooker may point out that this saves fuel such as cooking gas (LPG) and is economical (rational appeal). Alternatively, the advertisement may say that pressure-cooking preserves nutrition, and that if one cares for the family, nutrition would be a major concern (emotional appeal) "